Max Mara Fluffy Residence

To celebrate 10 year of Max Mara iconic Teddy coat. The Fluffy Residence featured an entire space made of the Teddy material to mark this special occasion.

The whole space was a cosy haven, particularly with the cold weather I was ready to move in.

The table scape was a great feature and yes all the accessories were also made of the cosy teddy material! There was even a kitchen space which you can check out reel below.

I experienced sensory overload, I was genuinely amazed that the entire space was covered in this material! It was like trying before you buy but also apparent that if you own one of these coats you never want to take it off.

To relieve this Fluffy Residence checkout my reel here.

The experience was in Covent Garden Courtyard from 16.12.23 to 26.12.23, and I hope it will be back again in the future.